Master the sustainable business of fashion, using integrated marketing to deliver systemic change and profitable sustainability. The course objectives are to: 1) design effective brand identities and value propositions as part of overall business strategy; 2) develop brand-building and licensing programs (including associated legal issues); 3) apply brand licensing and creative elements for effective branding; 4) license key brands to expand retail channels internationally; and 5) leverage digital technologies, such as social media marketing, to promote branding and licensing programs.
The advertising and digital marketing industries also provide a wide range of exciting employment opportunities for Fashion Marketing graduates, including digital media executive roles, media planner or buyer, brand manager positions and account manager in a marketing communications agency.



Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.Where once luxury marketing focused on print media and unilateral broadcasts by a brand, today it seeks to create a dialogue between brand and consumer.
Our Fashion Merchandising and Management degree programs focus on the business side of the fashion industry, training you in all aspects of the complete fashion global supply chain—current technologies, consumer behavior, product development, merchandising, retail distribution, marketing, and sales.

The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law, Sup de Pub encourages its students to embark on the entrepreneurial adventure.
In conducting and presenting their research, students will have a unique opportunity to apply concepts, theories and techniques, drawing on internationally published literature and good practice, to develop and interpret knowledge about management practice in their area of inquiry.
Make Fashion Circular , launched by the Ellen MacArthur Foundation in May 2018, is leading international efforts to establish a circular economy for fashion fashion marketing agency New York where business models increase the use of clothes, clothes are made from safe and renewable materials, and old clothes are used to make new ones.

The overall CND Fashion Week strategy is collaborative by nature, and allows the brand to focus on capturing visual content, while Red Door extends those activities online, providing the technical capabilities and expertise to drive awareness, social share, influencer coverage and conversation.
Designer, Korto Momolu, who is famous for her dashing designs on Project Runway, will collaborate with Women Grow and GENIFER M Jewelry to deliver high fashion designs that embody the power and influence of women in the cannabis movement on September 7th at Fashion Week New York.
You will also focus on the international fashion supply chain - from market trends and product concept to sourcing, buying and merchandising - looking for ways to deliver on the promise of profitable sustainability by achieving competitive advantage in an ethical and sustainable manner.

The university has a Bachelor of Science (B.S.) degree program in fashion and textile technology that offers a concentration in fashion merchandising. And these days, it's not just magazine editors that fashion brands want in the front row but also bloggers and digital-savvy celebrities that will increase their newest line's social media exposure.
The Associate in Applied Science (AAS) degree program is most suitable for mature students with some college experience who are clear about their interests in the field of design and prepared for rapid immersion in a professional course of study. You'll master the skills needed in global retail operations and management, and learn how to combine your sense of style with business acumen.